TenX: A Case Study (Part 2)




Imagine now if you will:

The time is now 5:23pm, Saturday Oct 6th, 2007.

A phone book on a desk. The Personal Computer in the den, roughly 50 feet away. It is always left on. A Broadband cable modem sits on top of the computer case. There are 3 people in the room; a married couple and a man holding a stopwatch. In the husband's pocket, is also a smartphone with a 3G persistent connection. The couple's instructions are to find a restaurant that serves pizza, pasta and accepts Visa. The man with the stop watch says "Go." The woman picks up the phone book and begins browsing for the pizza and restaurant classifcations. The man has pulled out his smart phone and clicked on the browser. 20 seconds later, the woman has located the pizza classification. The man has already selected the yellow page site from his list of favorites and typed in "pizza, pasta and Visa using the flip out keyboard. 40 seconds later, the woman is reading the pizza ads. The man has the results of the search going across multiple yellow page classifications as well as expanding the search to include locations within 30 miles. 60 seconds later, the woman finished scanning the ads and has started to search for the restaurant classification. 2 minutes later, the woman has located the best two ads that fit the criteria.

Summary: In 2007, the technology shift brought a TenXfactor change in behavior. The power of a central yellow page database coupled with strong search engine technology offers a true tenX advantage over the existing behavior and provided the primal logic for a consumer to change their existing habits.

Editor's Note:  This post was first published on 10/31/2007.





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A Seasoned Technology Visionary possessing a deep understanding of technology and business processes.

Doug has accumulated over 35 years of experience in the technology and media markets. His broad career has ranged from leading Research and Development work for a 300+ million dollar company to an E-Government startup. His efforts have been recognized by major trade associations as well as Tier 1 clients.

Doug is now a private consultant and continues to provide his insights to the industry.